Website Automation
Website Automation
in Hong Kong
Connect the tools you already run, and stop doing the same task twice
We build automations for Hong Kong SMEs: enquiries that route themselves, bookings that sync to your calendar, invoices that raise automatically, and AI chat that answers questions from your own content. Built in your accounts, not ours.
Projects typically run 2–8 weeks and start from HK$10,000
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Advanced Automation Solutions
Automation That Fits the Job
Every project starts with the same question: what are you or your team doing manually that a machine could do reliably? If the honest answer is nothing worth the setup cost, we will tell you.
Not sure which you need? That's what the strategy call is for.
Website enquiries into your CRM, bookings into your calendar, orders into your accounting system. Connected with Zapier or Make so your tools talk to each other without anyone copying data across.
Chat that answers questions from your own content, qualifies enquiries, and books appointments. Configured with clear limits so it hands over to a human rather than inventing an answer.
Keeping English and Traditional Chinese versions in sync, publishing across channels, and reducing the manual work in maintaining a bilingual site. See web design.
How it works
Our Website Automation Process
Every project follows the same five stages, so you always know what is happening now and what comes next. You approve the plan before we build, and everything is built in accounts you own.
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Map and Diagnose
We work through what your team actually does day to day and where the repeated manual work sits. You get a written list of what can be automated, ranked by time saved against setup cost, before you commit to anything.
Design the Workflow
We map out each automation end to end: what triggers it, what happens next, and what should occur when something fails. You approve the logic before we build, because a badly designed automation causes more work than it saves.
Build and Connect
We build inside your own tool accounts and connect to the systems you already run. Where a direct integration does not exist we build a custom connection rather than telling you it cannot be done.
Test with Real Data
We run every automation against real cases, including the awkward ones: duplicate records, missing fields, and failed payments. We also test what happens when a connected service is down, because eventually one will be.
Document and Hand Over
You get written documentation of every automation, what it does, and how to change it. Plus a walkthrough session so your team can adjust things themselves rather than calling us for every small edit.
Automation Portfolio
Our Work in Action
Every project on this page started as someone's business problem, not a design brief. Have a look at how we approached each one, then tell us about yours.
We provided a full revamp of the existing website, increasing traffic by 120% and conversion rates by 40%.
WordPress
Website Revamp
We transformed their website into a colourful and expressive store that encourages guests to explore the vast range of spices offered.
Shopify
Website Revamp
A funky new wine store with a distinctive and trendy vibe, we assisted in developing the overall style of the brand.
Brand Identity
Website Revamp
Cost-Effective Packages
Transparent Pricing for
Website Automation
We believe in offering transparent pricing for our automation services. All packages are completely customisable.
Please contact us directly for a quotation or if you have any questions.
Third-party subscriptions such as Zapier, Make, or your chat platform are billed directly to you and held in your name. We will tell you what each will cost before we build anything that depends on it.
Tailored to the Market
Automation, Built for Hong Kong
We have spent years automating for this market, and the things that trip up overseas agencies are the things we handle by default. Here is what that means in practice.
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Your Questions, Answered
The questions we get asked most often on a first call, answered properly. If yours is not here, ask us directly and we will give you a straight answer rather than a quote request.
What can actually be automated?
Anything repetitive that follows consistent rules. The common ones are enquiries routing into a CRM, booking confirmations and reminders, invoices raised from completed orders, review requests sent after delivery, and reports compiled automatically each month. What cannot be automated well is anything requiring judgement, and we will tell you when a task falls into that category.
How much does automation cost in Hong Kong?
Workflow setup starts at HK$10,000 for a handful of connections, connected systems from HK$30,000, and AI or custom work from HK$60,000. What moves the price is how many systems are involved and whether they have proper integrations available. Systems with good APIs are quick. Systems without them take custom work and cost more.
What are the ongoing costs?
Most automation runs on third-party platforms such as Zapier or Make, which charge monthly based on how many tasks you run. AI chat platforms charge separately, usually per conversation or per month. All of these are billed directly to you in your own accounts rather than marked up through us, and we will estimate what your volume will cost before building anything.
Can you automate WhatsApp?
Yes, through the WhatsApp Business API. We can automate booking confirmations, reminders, order updates and enquiry routing. There are rules about what you can send and when, particularly around unsolicited messages, and message templates need approving in advance. We handle that setup and explain the constraints before you build a process that depends on it.
Do AI chatbots actually work?
For answering questions from your own documented content, booking appointments and qualifying enquiries, yes. For anything requiring judgement or handling an unusual situation, no, and any agency claiming otherwise is overselling. We configure chat with clear boundaries and a handover to a human, because a bot that confidently invents an answer costs you more than having no bot.
What happens when an automation breaks?
It will, eventually. Third-party services change their APIs, credentials expire, and formats shift. We build error handling and failure alerts into every workflow so you find out immediately rather than discovering three weeks of enquiries went nowhere. Ongoing monitoring is available monthly, or your team can handle it with the documentation we provide.
Can you connect to our existing systems?
Usually. Most mainstream tools have integrations already, and where they do not we can often build a custom connection through their API. What matters is whether the system allows external access at all. Some older or locally-built software does not, and we will tell you honestly during the mapping stage rather than discovering it halfway through a build.
Do we own the automations?
Yes. Everything is built inside accounts registered to your business, with credentials you hold. This matters more than it sounds: agencies that build in their own Zapier account effectively hold your operations hostage. If you leave us, your automations keep running and you do not need to ask us for anything.
Can you keep our English and Chinese content in sync?
Yes, and it is one of the more useful things we automate for Hong Kong businesses. We build workflows that flag when an English page changes and the Chinese version has not, route content for translation, and track what is pending. AI can draft translations, though for published content we would still recommend a native reviewer.
Is government funding available?
Possibly, for eligible Hong Kong SMEs. Several schemes cover technology adoption and process improvement, which automation projects often fit. We can provide the itemised quotation and project scope most schemes ask for. We are an agency rather than funding consultants, so we do not submit applications on your behalf, but our guide to government funding explains the options.
