Branding
Building Iconic Brands: Strategic Insights to Craft Compelling Identities and Stories
Brand Strategy
Visual Identity
Branding for Hong Kong
What is the difference between a logo and a brand identity?
A logo is one asset. A brand identity is the system around it: colour, typography, imagery, tone of voice, and the rules for applying them. If everything downstream needs to look like it belongs together, you need the identity rather than just the mark.
How much does branding cost in Hong Kong?
A logo and essentials package starts around HK$8,000, a full brand identity with strategy and guidelines from HK$25,000, and complete bilingual systems from HK$45,000. What moves the price is how much strategy is needed upfront and whether you need Chinese naming. See our brand identity service.
Do I need a Chinese name for my brand?
If you're selling to local customers, almost certainly. A Chinese name is not a translation - it has to sound right when spoken, carry appropriate meaning, and avoid unfortunate associations. Transliterating an English name rarely produces something a local audience responds to.
When should a business rebrand?
Usually when the identity no longer matches what the business has become, when you're entering a new market, or after a merger. Rebranding purely because you're bored of the logo is expensive. Most successful rebrands are evolutions that keep recognisable equity rather than clean breaks.
What should brand guidelines include?
At minimum: logo variations and clear space rules, colour values for print and screen, typography and hierarchy, imagery direction, and examples of correct and incorrect use. The test is whether someone who has never spoken to you could apply the brand correctly using only the document.